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Americans double down on proactive wellness products.
April 21, 2026
By: Melissa Meisel
Daily wellness routines are on the rise. The latest State of Consumer Healthcare study from Circana reveals that the US consumer healthcare market grew by 3% in 2025 to $107 billion, surpassing overall retail growth. This shift reflects a growing consumer focus on “proactive health and holistic well-being,” said the study. Market growth is “heavily concentrated” in nutrition and personal care, demonstrating that wellness-driven shoppers view daily routines as “essential health ...
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